Macallan Folio 7 – Archival Series

The seventh release in The Macallan Archival Series celebrates a legendary advertising campaign from 1986 titled ‘The Boffins Baffled.’ This campaign humorously depicts a group of scientists who are left puzzled when asked why The Macallan is so special.

In this release, we delve into the campaign’s creative essence, highlighting its impact and significance. Macallan Folio 7 offers a unique glimpse into the brand’s rich history and marketing genius.